Mexican National Team / Memo’s Captains

Over the years, Nissan and the Mexican National Team have created a symbiotic relationship highlighting passion on the field and the road. The Mexican National Team and Memo Ochoa allow Nissan to thrill soccer fans with a surprise and delightful experience. Nissan and Memo Ochoa invite fans to submit the stories, along with photos and videos, of leaders who they consider deserving of the title, “Captain”.

Background

• Memo Ochoa has earned his ranks as Captain of the Mexican Soccer National Team for his leadership on and off the field
• Memo and Nissan would like to acknowledge “captains” in the community who are leaders, just like him

Strategy

• Ask Memo’s fans to share a video or photo describing themselves or someone they think deserves to be nominated as ‘Memo’s Captains’.

Latino Emojis

Nissan Thrilling Design